OBJECTIVES OF DYNAMIC COOPERATION
Objective of dynamic cooperation is to provide nexus for collective and singular economic forces to integrate harmoniously on a common platform to ensure peaceful transformation of social order. Economic development should unite people for a commitment and provide a instrument to realise short term aspirations of life without perverting social order. Integral organisation should remain participating, democratic and decentralised in affairs pertaining to personal initiatives for enterprise and venture. Collective cooperative
vigor should be super-scribed to settle and balance monopolistic demands and unrealistic remuneration. ;
1. Dynamic cooperation deals with two very intently integrated issues. One administers with individuals and second deals with their collective strength to control and regulate organisational processes. Dynamic cooperation attempts to achieve these objectives by creating conventions of business relationships and such a management structure which is participated by divergent interest groups. Each group gets representation in management and is restricted at each level from taking unilateral action that implicate business interests of any other group. Individual and collective
interests are customarily integrated and need not be rigidly expounded in sum and substance.
2. Collective interests are reconcilable with personal interests, provided they do not deviate too much from the periphery. Collective interests of consumers are identical with the personal interest of a consumer. Interest of a producer are comparable with the collective interests of producers of his league. All consumers belong to same fraternity and their interests should be protected on generic grounds, without having any specific bias for any class of consumers. It is equally important to appreciate that individual interests may reside in a particular consumer group or a producer group, but each individual is requisitioned to balance these two interests quite frequently.
Safe guarding the interest of producers are for more complex and critical. Consumers can postpone or cancel a particular item of consumption but a
producer heavily depends on the continuity of production. Production activities are very diverse and interdependent. All producers can never unite for same
cause and concern because the terms of competition differ significantly from case to case, Therefore, producers belonging to identical category can only be organised separately. Likewise, various groups of producers can balance the unrealistic and monopolistic demands of another coalition of producers. The logic goes on to affirm that the consumer cooperation can only clinch cooperation of producers and cooperation of one group of producers can only clinch the cooperation of yet another league of producers. Group discipline and compulsions of the counterpoleed economic relationships can moderate unconscionable and unreasonabie ambitions of those few who pervert socio-political equations. Thus, competition can be placed for most productive and constructive applications. Identical and conflicting individual interests can be negotiated and settled by the common collaborating groups of consumers but different groups of producers are essential to settle those issues which have propensity to stray in extreme comers of self-centeredness.
The choice of objectives of development is a highly complicated subject matter. Objectives decide the methodology and approach to achieve them. Consumer welfare is the prime concern of dynamic cooperation yet this naive objective attracts a plethora of equally critical considerations. Promiscuous prosperity and welfare of consumers are though very closely integrated terms but differ quite substantially in practice. Prosperity of consumers may and may not result in their welfare and may cause discordant relationship with producers. Lop sided concern to achieve objective of consumer welfare can severely restrict a meaningful collaboration with producers. Emphasis on the welfare of consumer is a subjective target of cooperative development. Many measures can provide instant relief to consumers, yet they may prove counter productive for the cooperative cause in long term perspective. The prime objective of applying cooperative coolant is to create most conducive conditions for development. It is apathetic to argue whether the egg came first or the hen, because we need mating of cock and hen to get the egg. Almost similar analogy exists between producers and consumers.
Equitable distribution of income is fundamental to ensure enduring consumer welfare, their prosperity and sustainable growth. Equitable distribution of income is dependent on how productive activities are fairly rewarded. Fair reward depends on how the contribution of people in the process of production is evaluated. Economic development is a collective process but the role definition of various participants is unilaterally decided by the big producers.
Plans and policies of development generally present fait accompli and it does not entertain the desire of people as to what should rather be the terms of their participation in development. Therefore, the definition of fair return cannot be worded and coded in any mathematical equation. Concern for growth and competition often create expediency to addition doses of a particular factor of production. Indiscreet competition intensifies misplaced priorities of development and distorts the concept of fair return to a great extent. Precious financial resources are wasted in undesirable production processes and avoidable competition. Even a marginal saving on this account can immensely improve prosperity of consumers. /mminent adverse [all out resulting from the conilicting claims for reward by various factors of production can be contained considerably tf consumers and producers cooperate and take collective economic decisions.
Growth of infrastructure facilities differs from place to place. Dissimilarities in distribution of natural resources effect the growth of industries. Decentralisation definitely helps in evolving regional remedies to regional problems, but regional remedies cannot be applied indiscriminately. If developed regions are allowed to bargain from the position of strength, disparities increase glaringly and an artificial exploitation sets in. The objective of balanced growth requires discerning examination as how the exchange of different economic activities are Progressing at different places and are being rewarded at different times. Dynamic cooperation creates a dynamic organisation for uniform and balanced development. Dynamic organisation integrates various groups of consumers and producers on unanimous and uniform code of conduct. Each regional group strives to balance its growth with the other regional groups. Distinctive group activity can thus be rationalised and each working relationship can be defined precisely.
Balanced distribution of income and balanced growth opportunities are two facets of the same coin. Lop sided growth opportunities results in lop sided distribution of income. Dynamic cooperation does not provide employment but creates growth opportunities for collaborators. Dynamic organisation guides, advises, directs, controls and monitor each activity of collaborators to create new productive job opportunities. Each collaborator commits to promote productive activities of another collaborator. Dynamic cooperation defines working relationships and regulates equitable reward system progressively.